The toyPre-launch, waitlist open

A modular interactive cat toy that changes the hunt for indoor cats

One toy body, one refill module. Your cat gets a hunt that changes week by week. You get fewer toys under the sofa.

Join the waitlistNo stock yet. We only email about the toy.

Swap the refill

A modular body with a swappable feather or tail refill module. Replace the refill, keep the toy.

A modular cat toy resting on a living-room floor in late afternoon sun

The toy

One body. Refills you swap.

Here is what we are building. No footage yet, so we will keep it to what we know.

See the toy
The modular toy body with a feather refill module attached, sitting in warm sun

Modular body

The body stays on your floor. The part your cat attacks is the part you change.

Swap the refill module

Choose a feather or a tail. Change it when the old one has had its day.

The toy body fitted with a tail refill module on a sunlit living-room floor

Replace the refill, keep the toy

A tired feather should not send the whole toy to the bin. Swap the refill module and the body carries on.

A fresh refill keeps the hunt looking new to your cat.

Aiming for $30 to $60

A target, not a final price. We will confirm it before anyone pays.

Adaptive play, week by week

The hunt changes before the boredom sets in.

Fixed modes run out of tricks. Adaptive play is what we are building to keep your indoor cat guessing.

What we're building

Easy to find

The first week is a warm-up. The hunt starts easy to find, so your cat can stalk, pounce and feel rather clever about it.

The colour block is a stand-in for the toy's off state. Not footage.

A cat mid-pounce on a feather toy in a sunlit living roomMid-play

Fixed modes get old

Same pattern, same pace. Your cat has it memorised by Thursday.

Adaptive play keeps changing

The hunt shifts week by week, so there is always something new to stalk.

Close-up of a cat's paws and whiskers, crouched and ready to pouncePaws and whiskers
An indoor cat chasing a toy along a sunny windowsillWindowsill chase

Tell us what your cat did, we will show you what the toy varied.

Pre-launch: footage comes when the toy does. No invented results.

Questions

Fair questions, straight answers

The short version: no stock yet, a target price somewhere between $30 and $60, and a waitlist that hears first.

Where we stand

Zero stock today. The waitlist hears first.

We would rather tell you what exists than promise what does not. Join the list and we write when there is news.

No. There is no stock yet, so the waitlist is the only way in. We have no date to give you, and we would rather say that than guess. When there is something to pounce on, we write to you first.

We are aiming somewhere between $30 and $60. That is a range, not a final price, and we will tell you the real number before anything ships.

Still wondering? Tell us what your cat did.

Join the waitlist

Pre-launch waitlist

Get on the waitlist before the next 3am.

Tell us what your cat did, and we will show you how the toy varies. Leave your email and we will write when there is something to pounce on.

Tell us what your cat did. Ankles, curtains and 3am all count.

Pre-launch, no stock yet. We only email about the toy.

An indoor cat resting in a sunny living room, calm after a long play session
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