The purchase
You hoped for the best
It had feathers and a cheerful box. Anyone would hope.
Adaptive play for indoor cats
Interactive cat toys that change the hunt before your cat gets bored
Your cat stares at it like it's an insult. We fix that.
Pre-launch, Europe first
The cheap-toy life cycle
Every cheap toy follows the same script
It starts with hope and ends under the sofa. Here is the short version.
The honeymoon
Day one: pounce
Your cat is delighted. Your ankles get a day off.
The reckoning
Week two: the stare
Same toy, same move. Your cat looks at it like it's an insult.
The afterlife
The toy under the sofa
It waits there with the others. Nobody blames it, or you.
Novelty fades.The hunt never changed.
A toy that does one thing teaches your cat one thing: wait it out.
Adaptive play, week by week
The hunt changes before the boredom sets in.
Fixed modes run out of tricks. Adaptive play is what we are building to keep your indoor cat guessing.
What we're building
Easy to find
The first week is a warm-up. The hunt starts easy to find, so your cat can stalk, pounce and feel rather clever about it.
The colour block is a stand-in for the toy's off state. Not footage.
Mid-playFixed modes get old
Same pattern, same pace. Your cat has it memorised by Thursday.
Adaptive play keeps changing
The hunt shifts week by week, so there is always something new to stalk.
Paws and whiskers
Windowsill chaseTell us what your cat did, we will show you what the toy varied.
Pre-launch: footage comes when the toy does. No invented results.
The toy
One body. Refills you swap.
Here is what we are building. No footage yet, so we will keep it to what we know.
Modular body
The body stays on your floor. The part your cat attacks is the part you change.
Swap the refill module
Choose a feather or a tail. Change it when the old one has had its day.
Replace the refill, keep the toy
A tired feather should not send the whole toy to the bin. Swap the refill module and the body carries on.
A fresh refill keeps the hunt looking new to your cat.
Aiming for $30 to $60
A target, not a final price. We will confirm it before anyone pays.
For owners
Built for the cat who hunts your ankles at 3am.
Your indoor cat has energy and a living room. We are building the toy that connects the two.
Less 3am mischief
A hunt that changes week by week gives your cat something better to stalk than your ankles.
Made for indoor cats
Your cat has a windowsill, not a savannah. We are building the hunt to fit it.
For owners who hoped for the best
You bought the feather wand and hoped. Fair enough. This is the second try.
Questions
Fair questions, straight answers
The short version: no stock yet, a target price somewhere between $30 and $60, and a waitlist that hears first.
Where we stand
Zero stock today. The waitlist hears first.
We would rather tell you what exists than promise what does not. Join the list and we write when there is news.
No. There is no stock yet, so the waitlist is the only way in. We have no date to give you, and we would rather say that than guess. When there is something to pounce on, we write to you first.
We are aiming somewhere between $30 and $60. That is a range, not a final price, and we will tell you the real number before anything ships.
Still wondering? Tell us what your cat did.
Join the waitlistPre-launch waitlist
Get on the waitlist before the next 3am.
Tell us what your cat did, and we will show you how the toy varies. Leave your email and we will write when there is something to pounce on.
